Apollo Clone goes dark, blends genres, EP update; Announces new single- Nauseous
(Photography by Jake Moore @redbellcentral)
(Atlanta, GA) July 3rd, 2020 - Chicago native alternative hip hop artist Apollo Clone announces the debut of his new single “Nauseous." Attributing the song to a physical manifestation stemming from incessant mental anxiety, Apollo proclaims this ailment as having plagued him since adolescence. “It’s interfered and prevented a lot of otherwise profound moments in my career, and holistically speaking, my life. Relationships, performances, even sports as a kid, were tough when you constantly tended to vacate the setting to avoid embarrassment. I constantly feared making a scene; people seeing me about to vomit and after alienating me, questioning my physical health.”
A self-proclaimed pioneer of the Anti-Rap genre, Apollo is crossing over to the dark side (or even darker side) with the premiere of the release in tandem with its cryptic Music Video- shot in a mock-asylum four wall padded room, with additional scenes filmed throughout the vast forestry found just outside Atlanta’s metro area. Available on all digital retail locations, the 3:44 video was released exclusively on Apollo Clone’s Youtube channel just after the tracks premiere on July 3rd. The single is the third and final release from the upcoming EP Am I a Psychopath, which is set for delivery third quarter 2020. Nauseous features production from notable sad-rap composer River Beats.
Coming off underground success from the Pills Kill Genius concept album, Apollo Clone has been catapulted into bigger conversations while wasting little time bringing us this new tearjerker. The latest project debuted with the macabre-laced single Dead Dreams, which served as a microcosm of the emo-rap genre, showcasing conscious bars and authenticity in its behind-the-scenes look at real world artists’ desperate struggle not to fall victims to the rat race statistics. We heard Apollo audaciously compare surrender to suicide as he ardently described watching his peers one by one give up on themselves. Racking in thousands of streams just after inception, Dead Dreams caught the attention of playlist curators and influencers across the globe. Delivered next was I Don’t Sleep, with its music video graphically presenting Apollo running amok through dark corners of the mind, questioning sanity, deciphering insanity. Filming took place at Milledgeville, Georgia’s Central State Hospital, purportedly providing a visual metaphor for mental anguish that keep one’s mind always racing, unable to rest.
This time around, the visual companion piece for Nauseous presents the anguished rapper escaping from a mental institution and sprinting through the woods in a strait jacket, desperately attempting to shadow (or perhaps serenade) a previous lover. Ambiguity is prevalent as Apollo once again displays blatant disregard for the reception and sensitivity of the listener, vehemently touching upon the struggles that ensconce and provide substance for the underground hip hop world.
Rising to the scene in 2019, Apollo Clone patented the philosophy he preaches through art- to “embrace the outcast.” He credits his sound as having been cultivated from lean years of falling victim to the belief that being different and not following the norm was a bad thing. Harvesting those insecurities and strange idiosyncrasies, he began to exploit them through music, overcoming feelings of persecution from friends, family, and the standard patterns of society. Am I a Psychopath brings vibes emanating a compelling, lo-fi, emotional portrayal infused with spacey alternative twists atop some live instrumentation. Apollo has listed Lil Peep, Kid Cudi & Linkin Park as influences.
Get in touch with Apollo Clone at firstname.lastname@example.org for inquiries, interviews or promo copies of Nauseous.